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I’m Israel Ben Baruch, a product leader specializing in product performance and growth. My professional experience spans roles including VP Product at Helfy, Director of Product at Natural Intelligence and others.

I’ve led teams creating and launching digital products serving millions of monthly users, running hundreds of A/B tests, and managing countless growth efforts.

Armed with the specific know-how and expertise in the science of optimization, I’m on a mission to help companies grow their business while nurturing a performance-growth mindset in their teams.